ADIDAS CELEBRATE SPORT ‘THROUGH A CREATIVE LENS’ WITH MIADIDAS CUSTOMISERS

Art meet Sport meets Style for the miadidas Customisers campaign...

As part of their Olympic celebrations, adiidas have launched miadidas customisers a real-time art project uniting some of the most most passionate artists, athletes and fans from around the world to produce unique customised shoes that will embody the London 2012 Olympic Games.

17 days, 9 artists, 34 artworks. Every day of London 2012, live at the adidas Olympic Lounge, two artists from a carefully hand-picked shortlist of nine will customise the Performance footwear of select Olympic athletes, inspired by the day’s winning ‘all in’ moment. As congratulations, one artwork will be awarded to the chosen athlete daily, a unique and personalised trophy for their journey; the other will be given away online, an inspirational gift to the next generation of potential adidas Olympic athletes who have suggested their day’s most outstanding sporting moment.

Check the source belowfor info on the miadidas Customisers designers.



SOURCE: RWD

Adidas cancels 'shackle' trainers

Adidas cancelled plans for trainers with a shackle-like ankle cuff after some critics said it too closely resembled a symbol of slavery.

The JS Roundhouse Mids were featured in a Facebook post by Adidas on June 14 aption

The JS Roundhouse Mid, a high-top trainer with an orange plastic cuff, was made in collaboration with fashion designer Jeremy Scott.
The trainer "is nothing more than the designer Jeremy Scott's outrageous and unique take on fashion and has nothing to do with slavery," adidas said in a statement.
"Since the shoe debuted on our Facebook page ahead of its market release in August, adidas has received both favourable and critical feedback. We apologise if people are offended by the design and we are withdrawing our plans to make them available in the marketplace."
The trainer was supposed to be a reboot of a classic high-top sneaker with a strap across the middle. A preview was offered months ago and generated little chatter, but the company recently started promoting it on its Facebook page.
Scott is known as one of fashion's more outrageous characters. Adidas said he is heralded for a style that is "quirky and light-hearted."

The Roundhouse Mid was inspired by a furry toy called My Pet Monster. "My work has always been inspired by cartoons, toys & my childhood," Scott said in a statement emailed to The Associated Press.
Previous collaborations between Scott and adidas include sneakers with Mickey Mouse and panda bear themes.

Source: AP