ADIDAS CELEBRATE SPORT ‘THROUGH A CREATIVE LENS’ WITH MIADIDAS CUSTOMISERS

Art meet Sport meets Style for the miadidas Customisers campaign...

As part of their Olympic celebrations, adiidas have launched miadidas customisers a real-time art project uniting some of the most most passionate artists, athletes and fans from around the world to produce unique customised shoes that will embody the London 2012 Olympic Games.

17 days, 9 artists, 34 artworks. Every day of London 2012, live at the adidas Olympic Lounge, two artists from a carefully hand-picked shortlist of nine will customise the Performance footwear of select Olympic athletes, inspired by the day’s winning ‘all in’ moment. As congratulations, one artwork will be awarded to the chosen athlete daily, a unique and personalised trophy for their journey; the other will be given away online, an inspirational gift to the next generation of potential adidas Olympic athletes who have suggested their day’s most outstanding sporting moment.

Check the source belowfor info on the miadidas Customisers designers.



SOURCE: RWD

NEW A BATHING APE OLYMPIC T- SHIRT COLLECTION

A Bathing Ape are releasing an exclusive olympic collection of T-shirts available in their London store and online






A Bathing Ape have produced an exclusive t-shirt range available from the Bape Store, 4 Upper James Street, London and their online store. The tee's are priced at £70 and are made especially for the London 2012 Olympics later this month. Limited numbers are available as per usual.




So Grab the limited edition t shirts fast before they run out.

Adidas cancels 'shackle' trainers

Adidas cancelled plans for trainers with a shackle-like ankle cuff after some critics said it too closely resembled a symbol of slavery.

The JS Roundhouse Mids were featured in a Facebook post by Adidas on June 14 aption

The JS Roundhouse Mid, a high-top trainer with an orange plastic cuff, was made in collaboration with fashion designer Jeremy Scott.
The trainer "is nothing more than the designer Jeremy Scott's outrageous and unique take on fashion and has nothing to do with slavery," adidas said in a statement.
"Since the shoe debuted on our Facebook page ahead of its market release in August, adidas has received both favourable and critical feedback. We apologise if people are offended by the design and we are withdrawing our plans to make them available in the marketplace."
The trainer was supposed to be a reboot of a classic high-top sneaker with a strap across the middle. A preview was offered months ago and generated little chatter, but the company recently started promoting it on its Facebook page.
Scott is known as one of fashion's more outrageous characters. Adidas said he is heralded for a style that is "quirky and light-hearted."

The Roundhouse Mid was inspired by a furry toy called My Pet Monster. "My work has always been inspired by cartoons, toys & my childhood," Scott said in a statement emailed to The Associated Press.
Previous collaborations between Scott and adidas include sneakers with Mickey Mouse and panda bear themes.

Source: AP

NEW ERA LAUNCHES NEW STORE IN WESTFIELD STRATFORD CITY

New Era has announced the launch of its 13th store





New Era has expanded its international operation with a brand new store in Westfield, Stratford City. The store will bring the brand's renowned headwear, apparel and accessories to East London, joining locations Birmingham, Berlin and the flagship store in Soho, Central London.
The Westfield, Stratford City New Era store opens officially to customers on Saturday 9 June, with aspiring young creatives having the opportunity to take part in an exclusive Q&A session with young entrepreneur and New Era ambassador Jamal Edwards. Cap trickster Mark Calape will also be providing entertainment live in store throughout the day.
In addition to core offerings of caps and apparel, the New Era Westfield, Stratford City Company Store will offer exclusive, limited-edition product not available anywhere else including London-themed product and fabric exclusives. The 1800 square foot store will house MLB, NFL, NHL and NBA licensed headwear as well as New Era branded headwear, apparel and accessories for men, women and kids. In addition to the brand’s 59FIFTY fitted cap and 9FIFTY Snapback, the Stratford City store will also offer a wide selection of New Era’s fashion headwear collection, the EK Collection, as well as 39THIRTY and trucker styles.
For more information on New Era visit neweracap.com

Lovely renders of next iPhone in white

Martin Hajek managed to fool the web when his black iPhone mockups were taken for the real thing. Gizmodo is a good sport and is now featuring his work on a white iPhone mockup which to our eyes look pretty darn good.  The renderings are based on leaked photos and video of what most believe to be the next-generation iPhone’s metal back.